At my last UNLEASHED ATX  workshop in Austin, I was visiting with two long-time entrepreneurs who both shared they were getting signs it was time to let their business go so they could harness and redirect their energy towards “what’s next.” But, easier said than done. Both have spent years and a good chunk of change investing in their brands and felt torn around the idea of quitting, even if they knew it was the right thing to do (check out this great NPR podcast on the upside of quitting).